Public Relations (PR) and Marketing work hand in hand to build a brand’s reputation and connect with its target audience. While marketing focuses on promoting products or services through strategic campaigns, PR manages the brand’s image and public perception. Together, they create consistent messaging that enhances trust and customer loyalty. Businesses often use digital tools and platforms to streamline communication and measure results. For example, Thryv reviews can help companies evaluate customer feedback, improve engagement strategies, and strengthen both their marketing and PR efforts effectively.